The target audience I have chosen for my music magazine are audiences that listen mainly to Rap and RnB songs. I have chosen this genre because this is the type of music I like to listen and I know that I will be comftable in establishing a front cover, contents page and double page spread for this genre.
The two magazines I researched are XXL and Vibe.
The colour scheme used for XXL magazine is mainly the colours red, White and black.
The colour schemes used for Vibe magazines mainly Red, White and Black, however for some artist vibe have changed the colour scheme around for example for Drake the colour scheme was Black, Yellow and White.
The price for XXL is £3.95 and the price for Vibe magazine is £3.50.
The articles in XXL mainly focus on the selected artists present and future and the magazine mainly asks the artists selected what they intend on doing in the future.
However Vive magazine mainly focuses its articles on the artist’s history and how they got to the position they are at now.
The marketing strategy that Vibe magazine uses is a subscription package where the customer can order magazine issues for 6 months on a discount deal; this is the same for Vibe magazine. Also the marketing strategies that both magazines use are that they give opportunities to audiences to win merchandise and tickets to concerts.
The online version to both magazines has more information inside it, it also gives links for social networking sites such as facebook and twitter.
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